---
title: "Regional Fashion Retailer: +76% Conversion Value Across 4 Markets"
description: "How we scaled multi-market PPC for a 100+ store fashion brand, and how a regional fashion retailer achieved a 76% increase in conversion value through PPC."
url: "https://seo-audits.com/case-studies/regional-fashion-retailer-76-conversion-value-across-4-markets"
published: "2026-01-20T09:05:24+01:00"
modified: "2026-01-20T09:08:04+01:00"
author: Radomir Basta
type: acme_casestudyslider
schema: WebPage
language: en-US
site_name: SEO Audits by Four Dots
---

# Regional Fashion Retailer: +76% Conversion Value Across 4 Markets

+76%

Conversion Value

Year over year

+31%

Transactions

Online sales

-28%

Cost per Transaction

Efficiency gain

4

Markets

Serbia, Croatia, BiH, Montenegro

## The Challenge

A leading regional high-street fashion retailer with over 100 physical stores across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro needed to establish online dominance to match their retail leadership. They represent world-famous brands.

The complexity? Four distinct markets with different consumer behaviors, no Google Shopping availability in the region, and the need to achieve year-over-year growth within specific budget constraints. Seasonal fluctuations in fashion retail added another layer of planning required.

### Conversion Value Growth

76% increase in overall conversion value

Year-over-year comparison across all four markets

## Our Approach

We developed a sophisticated multi-market PPC strategy:

- Developed long-term Google Ads strategy analyzing seasonal fluctuations and market potential
- Implemented Search Ads for fashion brands, categories, and subcategories across all markets
- Created Dynamic Display Ads remarketing optimized for cross-selling and up-selling
- Set up advanced first-party data collection for precise audience targeting
- Built market-specific campaigns accounting for local consumer behavior differences

### Key Metrics Improvement

Year-over-year performance gains

### Efficiency Gains

Cost per transaction decreased while volume increased

### Campaign Results

+76%

Conversion value increase

+31%

Transaction growth

-28%

Cost per transaction

+16%

Conversion rate improvement

### Performance Timeline

Transactions and efficiency over campaign period

### Multi-Market E-commerce Brand?

Let’s discuss how to scale PPC across regions while improving efficiency.

[Get Your Free PPC Audit](/contact)

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*Source: [https://seo-audits.com/case-studies/regional-fashion-retailer-76-conversion-value-across-4-markets](https://seo-audits.com/case-studies/regional-fashion-retailer-76-conversion-value-across-4-markets)*
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