---
title: "How to Rhino Case Study: +28% Organic Growth Through Site Redesign Recovery"
description: "How to Rhino Case Study: Learn how a major redesign boosted organic traffic by 28% and secured top keyword rankings in a niche B2B market."
url: "https://seo-audits.com/case-studies/how-to-rhino-case-study-28-organic-growth-through-site-redesign-recovery"
published: "2026-01-18T02:10:55+01:00"
modified: "2026-01-18T02:10:55+01:00"
author: Radomir Basta
type: acme_casestudyslider
schema: WebPage
language: en-US
site_name: SEO Audits by Four Dots
---

# How to Rhino Case Study: +28% Organic Growth Through Site Redesign Recovery

+28%

Organic Traffic

Steady growth

+25%

Backlinks

Quality links

33

Top 3 Rankings

Transactional keywords

88

Top 10 Keywords

High intent

## The Challenge

How to Rhino is a premier online platform offering comprehensive Rhino software courses for architects. They serve a highly specific niche: professionals and students bridging architectural creativity with technical 3D modeling proficiency.

The challenge? They underwent a comprehensive website redesign that altered their entire topical cluster structure. Several pages had URL changes risking loss of existing rankings. Worse, key pages contained only video content without text – invisible to search engines.

### Organic Traffic Growth

28% increase despite major site restructuring

Niche B2B market with precise keyword targeting requirements

## Our Approach

We focused on protecting existing equity while building new authority:

- Collaborated on redesigning coherent topical structure for enhanced crawling and navigation
- Executed consistent monthly link-building activities to bolster domain authority
- Established robust internal linking strategy for current and future content
- Conducted comprehensive keyword research with targeted, realistic expectations
- Addressed video-only pages with supporting text content for indexability

### Keyword Rankings Progress

33 top-3 rankings, mostly transactional and course-related

### Backlink Growth

25% increase through strategic outreach

### Campaign Results

+28%

Organic traffic growth

33

Top 3 rankings (transactional)

+25%

Backlink growth

88

Top 10 rankings achieved

### Growth Timeline

Steady progress through redesign and beyond

### Planning a Site Redesign?

Let’s make sure you don’t lose your hard-earned rankings.

[Get Your Free SEO Audit](/contact)

---

*Source: [https://seo-audits.com/case-studies/how-to-rhino-case-study-28-organic-growth-through-site-redesign-recovery](https://seo-audits.com/case-studies/how-to-rhino-case-study-28-organic-growth-through-site-redesign-recovery)*
*Generated by FAII AI Tracker v3.3.0*