---
title: "Halo Oglasi Case Study: +171% Conversions While Cutting Costs by 47%"
description: "PPC Management How Serbia's largest classifieds platform dominated paid search efficiency Client: Halo Oglasi Industry: Classifieds, Marketplace, E-commerce Services: PPC Management, Keyword Research, GA4 Setup..."
url: "https://seo-audits.com/case-studies/halo-oglasi-case-study-171-conversions-while-cutting-costs-by-47"
published: "2026-01-18T01:17:50+01:00"
modified: "2026-01-18T01:17:50+01:00"
author: Radomir Basta
type: acme_casestudyslider
schema: WebPage
language: en-US
site_name: SEO Audits by Four Dots
---

# Halo Oglasi Case Study: +171% Conversions While Cutting Costs by 47%

+171%

Conversions

Same budget

-47%

Cost per Conv.

Efficiency gain

+114%

Impressions

Brand visibility

+63%

Clicks

Qualified traffic

## The Challenge

Halo Oglasi has been Serbia’s leading classified platform for 25 years, serving over 2.5 million unique visitors monthly. But increasing competition from new online platforms threatened their market position, and they needed to secure leadership across all classified verticals.

The complex website structure with numerous categories and subcategories required category-specific strategies while optimizing acquisition costs across the board.

### PPC Performance Improvements

Percentage changes across all key metrics

Green bars = costs we reduced (good!), Orange bars = metrics we increased

## Our Approach

We implemented a data-driven PPC optimization strategy:

- Performed comprehensive analysis of website structure and classified categories
- Conducted in-depth keyword analysis providing new advertising strategy
- Set up and optimized dynamic data feeds for automated ad creation
- Implemented advanced data-tracking for performance evaluation
- Created category-specific campaigns for different classified verticals

### Conversions vs Cost per Conversion

More conversions at lower cost – the holy grail of PPC

### Impressions & Clicks Growth

Expanding reach while maintaining quality

### Campaign Results

+171%

Conversions with same budget

-47%

Cost per conversion reduction

+114%

Impressions growth

-12%

Average CPC through optimization

### Efficiency Over Time

Conversions up, costs down – sustained improvement

### Want Better PPC Results?

Let’s discuss how we can maximize your advertising ROI.

[Get Your Free PPC Audit](/contact)

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*Source: [https://seo-audits.com/case-studies/halo-oglasi-case-study-171-conversions-while-cutting-costs-by-47](https://seo-audits.com/case-studies/halo-oglasi-case-study-171-conversions-while-cutting-costs-by-47)*
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